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Colgate Softsoap Tablets Raise Brand’s Sustainability Profile

Leading liquid soap brand rolls out new foaming soap tablets and refillable, recyclable aluminum bottle.

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By: Christine Esposito

Editor-in-Chief

Softsoap has rolled out new Foaming Hand Soap Tablets and refillable, recyclable aluminum bottle. The Colgate-Palmolive-owned brand says it is the first refill option in tablet form to be offered by a major brand in the US.   The recyclable aluminum bottle is filled with water at home and users drop in a tablet, and wait for it to fizz up and turn into foaming hand soap.    The Softsoap Foaming Tablet Starter Kit uses 71% less plastic than a traditional foaming plastic soap bottle. By using ...

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